It’s been a great year for HB Reavis Poland. And given Warsaw’s potential, it’s a natural base for our operations. This is where our important clients and investors are, or at the very least are looking to be involved.
In total, we won 38 new clients last year, leasing over 52,000 sq m of GLA. That’s 10,000 sq m more than 2016, when we also led the Warsaw market.
It’s a sign that the Warsaw office market is maturing, becoming increasingly demanding and competitive. And with projects like Varso Place, innovations like HubHub, and our broader international gravitas; we’re standing out from the crowd and are looking to continue our success.
That said; we’ve only been here a short time compared to our main competitors. So, we put a lot of effort into PR and marketing in 2017. The results are startling. All our key audiences, including clients, subcontractors, employees and the media, are now familiar with our brand. We look forward to telling them more of our story over the coming year.
Speaking to clients, it’s clear that we’re known for the quality of our buildings. Not just the design and equipment, but also their flexibility and durability. It’s a good reputation to have. With such low unemployment rate, clients are very much in a war for talent, and office space is one of the key battlegrounds.
More generally, there’s a clear social focus on employee health and well-being. This will prove vital to us as we launch business lines and forge new tech and start-up partnerships that focus on healthier working environments. We are confident that with our focus on WaaS we can help them win that battle.